Its really been way too long

Ok so Target screwed up with the pricing of Britax Marathon car seats. They mis-priced something on their website. God forbid, a human being goofed. Either it was supposed to be save $42 and $59 or it was supposed to be priced at $242 and $259. Either way, I am sure someone is jobless today because of it. I get really wanting one of the seats and being WAY disappointed to to have your order canceled. I would be too.

Lets say though that 10,000 seats were ordered (an easy number given the viral spreading of their links and the quantity some people were boasting about ordering). If Target did ship that many seats at the mistaken price, they are now out $2 million. That is a shit ton of money to lose on a human error, especially given that they have a disclaimer for exactly that reason. Given the current state of the economy, it would be difficult if not impossible for them to recoup their losses. Lets say on average, each customer ordered 2. That is 5,000 customers. If 50% of those now start a boycott (a high percentage) they lost 2,500 customers. If each of those customers spent $1600 at Target every quarter, the company could recoup its loss by giving the seats the low price but I don’t know too many people that spend $500/month at Target.

Boycott if you want, your definitely have every right to take your dollar to the place you believe has the best practices but in reality, if you boycott Target (for this) and Walmart (for its practices)… unless you have another option, some items are going to be 25-50% higher. Personally, I don’t have the income to pay that much for morals and ethics when we are talking about a mistake. It wasn’t intentional, there was no conspiracy theory, it was just an accident.

The company has, fairly, deemed that no one will get a seat for that cost. There were no finalized charges so in reality, no one is out anything but the false opportunity to get a $300 car seat for $60. Come on folks, its time to get over it and move on.