Racist or not? You be the judge
I see how it could be taken that way upon first glance. I do, though, think that there are a lot of group crying “Racism!” without taking a further look at the ad. Was it a bonehead move to publish the ad on the part of Intel? 100% yes. Yes it was. Is it an ad that never should have seen the light of day? Yes, yes it is. Is it an ad symbolizing black men bowing to white men? No. Not at all.
Take a closer look at the ad. It is one track star multiplied in an “on your mark” position getting ready to race, to win at speed. Intel is about speed, performance and the ability to lead the pack in their technological advances. If they had the track runner in an AMD green tracksuit in that position, I would be more inclined to agree that there are hidden undertones of racism that were intended. That is not the case here.
In today’s society, it seems there is always someone attempting to show how they have been wronged, oppressed, or victimized by another. Whether it is a company or an individual, whether it is an intended or unintended slight… these things do not seem to matter. They have been wronged and that is all anyone will hear about it.
When does personal accountability come into play for our perceptions? Is it possible that when I perceive society to be out to oppress me that I will look for examples until I find it? Even if there are none? Is it possible that my expectation of being discriminated against because I am female will lead me to make decisions subconsciously putting me in a place so I can find fault with others?
If we are all striving for equality, as most of us say we are, shouldn’t we then be willing to give up the preferential treatment we receive for being female, black, brown, green or purple? I personally, would like to be able to apply for a job with a number. Not a name, not anything other than a number to identify myself as a candidate. Hiring managers should not be given quotas in regards to hiring any specific minority for any job. The best qualified candidate should be hired. Regardless of race, creed, sex or religion. Isn’t that what the Fair Act is all about?
Filed under: politics on August 13th, 2007
I think this is a mistake in design more than concept. If everyone was facing in the same direction it would more accurately convey the intended message and it wouldn’t convey the supposedly unintended message.
If the graphic designer was not attuned to the racial tensions that this hints at, he or she may have been entirely oblivious.
I agree Martin… I think it was more a matter of being oblivious than a direct attack or intended insult.
I agree with you both. This ad is simply not great. Could have been done differently and would certainly give a better impression. On the other hand, I totally agree that there is too much of the fast call of racism or discrimination. Too many nonsense lawsuits over such things.
I really wish we could just get back to the basics. This is an ad for whatever. We are trying to sell you something. Go buy it. Period. Sheesh.
Thanks for this post. It needs to be said over and over again.